Every July, the San Fermín festival in Pamplona sends runners through the streets of the old town just ahead of the bulls. This poster tells the whole story in one detailed visual piece.
It traces the tradition from its roots in 14th-century trade fairs and religious ceremonies, through the details of the encierro itself, to the worldwide fame it gained through Ernest Hemingway's The Sun Also Rises.
It was a self-initiated project, made when the studio was new and needed an audience. The work took more than a month: nearly 2 weeks of research across public sources and reports, then the copy, the design and every illustration. For years after publication, it brought a lot of traffic to the studio's website.
Details
Project Type
Infographic Poster
Client
Infographic Box
Year
2012
My Role
Research, Concept, Design and illustration
About the project
Gallery
Click an image to enlarge.
Data storytelling.
Infographics.
Design.
Copyright: © 2026 BORIS BENKO