Infographic for Red Bull USA

Red Bull – Super Woman

This is the first in a series of infographics I created fo Red Bull USA, dealing with Lindsey Vonn's superhuman recovery from knee injury. The intent was to display how much work went into her recovery (hours on the bike, hours of therapy, hours of sleep, squats, etc.) and its timeline compared to that of an average human and/or other notable figure. The client wanted some branded Lindsey Vonn imagery, so I created a detailed, representative, serious-looking illustration of Lindsey in action, and built a story and design style around it, fulfilling the client's request as well as representing the nature of her injuries in detail. The infographic attracted an enormous amount of attention and got over 300 comments at Yahoo! Sports alone in the first 24 hours after publication.